INFINITELIVES
Green Points
rewards sustainable behavior
starts pre-travel
SUSTAINABILITY IS FRONT OF MIND

expect businesses to play their part in solving big challenges like climate change or social justice

say business responses to COVID-19 have raised their expectation of businesses in terms of helping to fight some of our world’s biggest problems, like climate change

CUSTOMERS WANT TO BE SUSTAINABLY INVOLVED
Willingness to contribute financially

Percentage who are willing to contribute at least 0.5% of annual salary to solve climate change, all countries

Data from Regeneration Reports, Wunderman Thompson 2021 data: survey of 3,001 adults conducted in UK, US, China 2018 data: survey of 2,001 adults conducted in UK, US, China and Australia.
MAY 2021
$50 bn

Estimated annual equivalent
(minimum)

Data from Regeneration Reports, Wunderman Thompson 2021 data: survey of 3,001 adults conducted in UK, US, China 2018 data: survey of 2,001 adults conducted in UK, US, China and Australia.
Attitudes to company and brand sustainability behaviors
Percentage who agree, all countries

Companies/brands should do a lot more to reduce their carbon Impact

Sustainability should be a standard business practice

Companies/brands have a responsibility to take care of the planet and its people

It’s good that brands use their money and power to raise awareness of important issues. Businesses should play a part in solving challenges like climate change or social justice

Businesses should play a part in solving challenges like climate change or social justice

Companies should put people and planet before profit

Wunderman Report 2018/ 2021
AIR TRAVEL IS NOT VIEWED AS SUSTAINABLE

“Travelers are beginning to re-evaluate what resources they consume and how they consume them*”

*Wunderman Thompson data research report 2021
INFINITELIVES
Green Points

helps airlines cut down waste, reducing landfill and incineration costs and over-catering costs

reduces fuel burn through reduced weight onboard

Together guests and airlines can build a cleaner footprint

Reward solutions

Addressing airlines’ pain points:
- Waste
- Weight

Enhances guest experience
Builds loyalty

Offers real time rewards through customer involvement options:
Pre order - Opt out - Replace

LEsS WASTE + LESS WEIGHT
green point generation

Green points for

Pre order

business class menu

economy appetiser and main

amenities in customer determined configurations

Opt out

of main choices

complete amenity kit, sleep wear, plastic amenities

of checked baggage

Replace

full service with partial service

items in amenities with only those needed e.g., moisturizer

WASTE + WEIGHT
strategy

Potential one year goals from green points sustainability drive:

Over catering business class

down from 120% to 100%

Pre ordering in business and economy

guest receive their preferred main choices

Offer of “opting out” of economy mains

moves loading from 100% to 98%

Opting out of amenities and replacing amenity components from 100% loading to 40% loading

Opting out of checked baggage or less checked bags driving down fuel costs and CO2 emissions

EXPERIENCE + LOYALTY
HAPPY CUSTOMERS
Happy Customer Goal

Builds brand appeal
NPS +5 points

Green points empower

customers to set their own sustainability agendas

Involvement in actionable real time sustainability

lowers anxieties around air travel resource consumption

Empowered Inflight Crews

customer menu decisions check lists

economy guest name recognition

up to 45 minutes service time saved through decisions check list

NOW IS THE TIME TO ACT

The airline sector needs to get behind this initiative.

Actionable real time sustainability.

Everybody wins, nobody loses.

Target