expect businesses to play their part in solving big challenges like climate change or social justice
say business responses to COVID-19 have raised their expectation of businesses in terms of helping to fight some of our world’s biggest problems, like climate change
Percentage who are willing to contribute at least 0.5% of annual salary to solve climate change, all countries
Estimated annual equivalent
(minimum)
Companies/brands should do a lot more to reduce their carbon Impact
Sustainability should be a standard business practice
Companies/brands have a responsibility to take care of the planet and its people
It’s good that brands use their money and power to raise awareness of important issues. Businesses should play a part in solving challenges like climate change or social justice
Businesses should play a part in solving challenges like climate change or social justice
Companies should put people and planet before profit
“Travelers are beginning to re-evaluate what resources they consume and how they consume them*”
helps airlines cut down waste, reducing landfill and incineration costs and over-catering costs
reduces fuel burn through reduced weight onboard
Together guests and airlines can build a cleaner footprint
Addressing airlines’ pain points:
- Waste
- Weight
Enhances guest experience
Builds loyalty
Offers real time rewards through customer involvement options:
Pre order - Opt out - Replace
Green points for
business class menu
economy appetiser and main
amenities in customer determined configurations
of main choices
complete amenity kit, sleep wear, plastic amenities
of checked baggage
full service with partial service
items in amenities with only those needed e.g., moisturizer
Potential one year goals from green points sustainability drive:
down from 120% to 100%
guest receive their preferred main choices
moves loading from 100% to 98%
Opting out of amenities and replacing amenity components from 100% loading to 40% loading
Opting out of checked baggage or less checked bags driving down fuel costs and CO2 emissions
Builds brand appeal
NPS +5 points
customers to set their own sustainability agendas
lowers anxieties around air travel resource consumption
customer menu decisions check lists
economy guest name recognition
up to 45 minutes service time saved through decisions check list
The airline sector needs to get behind this initiative.
Actionable real time sustainability.
Everybody wins, nobody loses.
